Posts Tagged ‘digital advertising’

 

Upfronts 2018: Fewer Options Than Ever

As we move into the upfronts 2018 selling season, there are trends afoot that could have major implications for those brands seeking TV inventory.

 

Programmatic Transparency: What TV Can Learn From Digital’s Efforts to Clean Up

It’s crucial that TV advertisers and station groups look to digital to see how companies are working to improve programmatic transparency.

 

Fake News on Social Media Prompting Advertisers to Reconsider

Online, on the radio, on your TV—stories of fake news on social media abound. Now, advertisers are beginning to question their online ad spend.

 

Audience Delivery Is the Next Challenge for Programmatic TV

Less than half the intended audience may see a campaign’s digital impressions. Find out what this means for audience delivery in programmatic TV.

 

Ad Quality: When Digital Glitches Leave Viewers With a Bad Taste

Digital ad channels offer targeting, but they’re also prone to ad quality issues and blocking, which can negate any advantage in audience selection.

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