Posts Tagged ‘digital advertising’

 

Managing Change for TV Ad Buyers, Part 1: Skills Training

Local TV ad buyers are managing change through training and skills development—because organizational change is driven by technology disruption.

 

With Scaled Inventory, P&G Bets on ‘Irresistible Superiority’

P&G recently announced a new strategy to cut advertising costs with scaled inventory, a move that throws the future of big-brand advertising into relief.

 

Will Facial and Eye Tracking Be TV Viewership’s New Focus?

TVision Insights, an audience measurement startup, is reading viewers’ body language, facial expressions, and eye movements to gauge actual TV viewership

 

Makegoods, Automated TV, and Getting It Right the First Time Around

Data-driven automated TV buying technology makes for informed buys and better results, lowering the need for makegoods.

 

Why Does YouTube TV Look So Familiar?

Google recently announced its plans to release YouTube TV, the latest in a lineup of online streaming TV services. But what’s really changed?

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