Posts Tagged ‘digital advertising’

 

Local TV Advertising Benefits From Supply and Demand

Though digital has nearly infinite ad inventory, the limited inventory for local cable TV advertising may actually be a strength.

 

Dynamic Ad Insertion (Part 2): What It Means for Local TV Advertising

Dynamic Ad Insertion (DAI) is technology that works with both live linear and Video on Demand (VOD) delivery formats. This is great news for local TV.

 

The Advantages of TV Advertising for Your 2019 Strategy

There are advantages of TV advertising—reasons major brands around the world share their products, visions, services, and ideas through television.

 

Political Ads on TV: Six Trends From the 2018 Midterm Election Cycle

Humor, sincerity, and fear are among the six trends in political ads of the 2018 midterm elections.

 

Will Advertisers Pay Higher Local TV Ad Costs in a Targeted World?

Why we expect advertisers will pay higher local TV ad costs for reaching their “bull’s-eye” target audience, as TV and video buying morph into T/V.

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