Posts Tagged ‘digital advertising’

 

Will Advertisers Pay Higher Local TV Ad Costs in a Targeted World?

Why we expect advertisers will pay higher local TV ad costs for reaching their “bull’s-eye” target audience, as TV and video buying morph into T/V.

 

Six-Second Ads: Should Local TV Get On Board?

As traditional television and digital video converge, interest in six-second ads is growing. Here’s why, and what it could mean for local TV.

 

Do We Really Need Blockchain in Media?

Blockchain in media can be used in attribution to gauge ROI. Its lofty promise is sure to change the buy-and-sell dynamic.

 

What the Advertiser Protection Bureau Could Mean for Local TV

The Advertiser Protection Bureau has taken on the responsibility of protecting brands and consumers from the emerging threats of ads in risky environments.

 

Upfronts 2018: Fewer Options Than Ever

As we move into the upfronts 2018 selling season, there are trends afoot that could have major implications for those brands seeking TV inventory.

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