Posts Tagged ‘digital trends’

 

Broadcast Advertising Education: How to Keep on Top of the Industry

Keeping up to speed with technology is hard. These resources for continuing broadcast advertising education will help you succeed and rise to the top.

 

What Does Ad Viewability Measurement Look Like in Local TV?

Local TV buyers and sellers can use ad viewability measurement to leverage better buys for advertisers and stronger revenue for sellers.

 

How Software-Defined Networking (SDN) Aims to Replace ‘Big Iron’ in Broadcast

What is software-defined networking (SDN), and how does it relate to the TV industry?

 

Q&A With Advertiser Perceptions: How Agencies View Programmatic Advertising

Kevin Mannion and Justin Fromm of Advertiser Perceptions reveal the trends in programmatic advertising from the company’s latest studies.

 

3 Key Takeaways From Upfronts 2018

With upfronts 2018 behind us, now’s the perfect time for the industry to look back to prepare for the road ahead.

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