Posts Tagged ‘digital’

 

In Small TV Markets, Necessity Is the Mother of Invention

Local broadcast stations in small markets may seem like a throwback to the early days of television, but recently, they’ve found themselves on the front lines in the war for ad dollars between TV and digital. These markets are unique in that many of their ad clients are small businesses—hair salons, car dealers, insurance agents, […]

 

What’s Up With Native Programmatic?

Native programmatic is coming to a computer near you. Is it as good as it sounds?

 

Digital Streaming Content Isn’t Just Streaming Anymore

Digital streaming content is crossing over from Netflix to broadcast television, and brings with it some big implications.

 

Local Online Advertising Conference: 2016 Highlights

The 2016 Local Online Advertising Conference highlighted the importance of digital expansion and local emphasis.

 

Targeted Technology Helps Political Ads Take Aim at Voters

The more targeted the political ads the better, particularly in a contentious field of candidates.

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