Posts Tagged ‘Disney’

 

Canceled TV Shows: What Advertisers Learned from the Roseanne Cancellation

ABC yanked Roseanne from its fall schedule, raising the question of what happens when advertisers buy time in canceled TV shows.

 

How Disney and Fox Are Causing an Industry Shift

The Disney and Fox acquisition deal is a seismic shift for an industry that’s already facing change from many areas—including the end of net neutrality.

 

How Beneficial Is an OTT Platform for Content Owners Like Disney?

The line between traditional media and over-the-top (OTT) platform streaming is blurring. But what’s in the OTT game for content owners like Disney?

 

Star Wars Marketing: The Force Awakens the Power of TV Advertising

The Star Wars marketing machine came out in full force for the new movie with millions spent on TV advertising by Disney and a multitude of partners.

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