Posts Tagged ‘display advertising’

 

A Brand Blacklist Isn’t Always a Black-and-White Issue

How will brands deal with ad safety issues as TV ad buying becomes automated? Is a blacklist the right solution?

 

Display Advertising: Google’s Phaseout of Flash Shines Spotlight on Consumer Experience

Google sets deadline for eliminating Flash in display advertising.

 

Audience-Based Buying and Other Media Trends for 2016

With audience-based buying in 2016, media buyers can reap the benefits of data-based targeting and avert the drawbacks of display advertising.

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