Posts Tagged ‘display advertising’

 

The Growth of Programmatic Has Now Reached Buzzfeed

The growth of programmatic we’ve seen for years is showing no signs of slowing down, as recent developments at Buzzfeed have demonstrated.

 

A Brand Blacklist Isn’t Always a Black-and-White Issue

How will brands deal with ad safety issues as TV ad buying becomes automated? Is a blacklist the right solution?

 

Display Advertising: Google’s Phaseout of Flash Shines Spotlight on Consumer Experience

Google sets deadline for eliminating Flash in display advertising.

 

Audience-Based Buying and Other Media Trends for 2016

With audience-based buying in 2016, media buyers can reap the benefits of data-based targeting and avert the drawbacks of display advertising.

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