Posts Tagged ‘DSP’

 

Programmatic Trading Desk: To Be In House Or Not to Be, That Is the Question

L’Oreal USA is the latest big marketer said to be bringing some form of a programmatic trading desk in house, but will the challenges prevent followers?

 

Private Marketplace, SSPs and DSPs: A Streamlined Process

Demand- and supply-side platforms work together in a private marketplace for selling programmatic TV. Here’s how they refine the bidding process.

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