Posts Tagged ‘Emmys’

 

Emmys 2017: Diversity and Other TV Advertiser Takeaways

This year’s Emmys marked a turning point in television, seeing more diverse winners, a shift in tone, and the large presence of streaming content.

 

TV Takes a Stance: Emmy Nominations for Outstanding Commercial

This year’s Emmy nominations for Outstanding Commerical take a decided turn for the social, including commentary on the past year’s biggest events.

 

Live Commercials Work—Sometimes

Live commercials have been a growing trend for advertisers and networks. Snickers’ live Super Bowl spot is one example—but did it work?

 

Awards Season Is Here: Is House Advertising Ready?

What strategies can advertisers use to take the most advantage of audiences offered by the awards season?

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