Posts Tagged ‘Facebook’

 

Can Local TV Compete With Google and Facebook in Advertising?

How can local TV compete with Google and Facebook? Local TV has the legacy of trust and reliability that Google and Facebook are now fumbling away.

 

Live Local TV News: Twitter’s Counterpunch to Fake News

To counter the tweetstorm around the Parkland shooting, Twitter ran a concurrent local TV news feed to show what was really happening. What can we learn?

 

How Facebook Watch May Impact (and Improve) Your Media Plans

Facebook Watch is just around the corner, and its launch could have big implications for media planners and buyers. Here’s the rundown on the new service.

 

The Facebook Split News Feed Promotes the Lasting Value of Local

A Facebook split news feed is one of Facebook’s recent attempts to root out fake news, but there are others. Here’s what they mean for local news.

 

Ad Transparency: Where Facebook Failed, Linear TV Can Lead

Facebook is attempting to improve its ad transparency, much as is already the case with traditional media. How can linear TV stay ahead of the game?

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