Posts Tagged ‘Facebook’

 

Ad Transparency: Where Facebook Failed, Linear TV Can Lead

Facebook is attempting to improve its ad transparency, much as is already the case with traditional media. How can linear TV stay ahead of the game?

 

Solving the TV Data Puzzle With Broadcast

TV data has at times struggled to keep up with an evolving tech industry. But not anymore, thanks to broad data sets and automated TV.

 

TV Will Boost Your Social ROI

Research is showing television ads can drive social engagement (and social ROI), but marketers have to know how to effectively incorporate the two.

 

Fake News Isn’t Just Facebook’s Problem

You can’t go anywhere without hearing about fake news and, probably, Facebook’s role. But what can advertisers learn from the problem?

 

Facebook Live on TV: What It Means for Broadcasters

Advertisements for Facebook Live on TV suggest that even a social media giant can find value in television.

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