Posts Tagged ‘Facebook’

 

How Facebook Watch May Impact (and Improve) Your Media Plans

Facebook Watch is just around the corner, and its launch could have big implications for media planners and buyers. Here’s the rundown on the new service.

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The Facebook Split News Feed Promotes the Lasting Value of Local

A Facebook split news feed is one of Facebook’s recent attempts to root out fake news, but there are others. Here’s what they mean for local news.

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Ad Transparency: Where Facebook Failed, Linear TV Can Lead

Facebook is attempting to improve its ad transparency, much as is already the case with traditional media. How can linear TV stay ahead of the game?

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Solving the TV Data Puzzle With Broadcast

TV data has at times struggled to keep up with an evolving tech industry. But not anymore, thanks to broad data sets and automated TV.

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TV Will Boost Your Social ROI

Research is showing television ads can drive social engagement (and social ROI), but marketers have to know how to effectively incorporate the two.

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