TV data has at times struggled to keep up with an evolving tech industry. But not anymore, thanks to broad data sets and automated TV.
Tags:
automated tv buying,
broadcast tv,
comscore,
cross platform,
data-driven,
Facebook,
Google,
hulu,
linear TV,
media planning,
NBCU,
Netflix,
nielsen,
over-the-top,
streaming,
television,
TV Ratings,
walled garden,
YouTube
Research is showing television ads can drive social engagement (and social ROI), but marketers have to know how to effectively incorporate the two.
Tags:
brand engagement,
broadcast advertising,
broadcast tv,
data-driven,
Facebook,
Instagram,
integrated media,
reach,
ROI,
snapchat,
social media,
television,
Twitter,
YouTube
You can’t go anywhere without hearing about fake news and, probably, Facebook’s role. But what can advertisers learn from the problem?
Advertisements for Facebook Live on TV suggest that even a social media giant can find value in television.
A planned platform for content broadcast on Facebook is not meant to take ad revenue away from linear television, but rather to share it.
