Posts Tagged ‘Facebook’


Fake News Isn’t Just Facebook’s Problem

You can’t go anywhere without hearing about fake news and, probably, Facebook’s role. But what can advertisers learn from the problem?


Facebook Live on TV: What It Means for Broadcasters

Advertisements for Facebook Live on TV suggest that even a social media giant can find value in television.


Broadcast on Facebook? The Meeting of TV and Social

A planned platform for content broadcast on Facebook is not meant to take ad revenue away from linear television, but rather to share it.


FCC ISP Privacy Rules Could Affect Targeted Advertising

The FCC’s proposed ISP privacy rules require consumer consent for using data. This could have an effect on targeted online advertising.


Local TV Stations Look Outside the Box for Measurement Tools

Local TV stations are not immune to competition from increased content choice. Accurate measurement is critical for drawing continued advertising presence.