Posts Tagged ‘Facebook’

 

Broadcast on Facebook? The Meeting of TV and Social

A planned platform for content broadcast on Facebook is not meant to take ad revenue away from linear television, but rather to share it.

 

FCC ISP Privacy Rules Could Affect Targeted Advertising

The FCC’s proposed ISP privacy rules require consumer consent for using data. This could have an effect on targeted online advertising.

 

Local TV Stations Look Outside the Box for Measurement Tools

Local TV stations are not immune to competition from increased content choice. Accurate measurement is critical for drawing continued advertising presence.

 

Traditional Media Formats Make a Comeback in the Mobile Age

Traditional media formats are getting a second look as first Facebook and now Snapchat explore media models based on flat licensing fees.

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