Posts Tagged ‘FOX’

 

Power of #Pepsi: Advertising, Meet Crisis Management

When situations like Pepsi’s recent tone-deaf ad or Fox News’s scandal hits, crisis management becomes key to a brand’s success.

 

Use Ratings Research to Rise Above Viewership Waves

The fracturing of broadcast news audiences complicates ratings research, but it demonstrates the benefits automated TV buying offers smart advertisers.

 

Cross Promotion on TV, Courtesy of Dresses and … Cupcakes?

Brands are learning how to leverage the power of cross promotion on TV thanks to creative efforts by shows like DC Cupcakes and Say Yes to the Dress.

 

Your TV Update: New TV Shows Spinning Off Old Favorites and the Savvy Advertisers Who Should Jump on the Bandwagon

New TV shows, or spinoffs of old successes? Or both? Taking a look at midseason premieres, their likely audiences, and what advertisers should focus on.

 

The Big Game Ads That Score Local Touchdowns

Ads during the big game are as eagerly anticipated as is the game itself. Which ads worked best in 2016, and what strategies should work best this year?

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