Posts Tagged ‘Frequency’

 

Frequency Management: How Advertisers Avoid Groundhog Day

Frequency management helps advertisers ensure commercials aren’t replayed ad nauseam like the dreadful 24 hours in the movie Groundhog Day.

 

Live Commercials Work—Sometimes

Live commercials have been a growing trend for advertisers and networks. Snickers’ live Super Bowl spot is one example—but did it work?

 

Reach vs. Impressions: What Savvy Media Buyers Should Know

It can be easy to confuse different TV metrics, especially when they go hand in hand. Comparing reach vs. impressions for your TV campaigns.

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