Posts Tagged ‘generational marketing’

 

The Future of Retail: Consumer Attitudes, Brick-and-Mortar Strategies—and TV

Retail is transitioning from online-versus-offline competition into a blended channel. Here’s our insight from the 2018 PSFK Future of Retail conference.

 

Generation Z Is Emerging—How Can Advertisers Stay Ahead?

Generation Z is on the rise, and they tend to prefer digital channels over traditional television. So, what can the TV advertising industry do?

 

Dual Income, No Kids: Cracking the LGBTQ Market

A large portion of the LGBTQ market is part of a dual income, no kids household, which makes this population highly valuable for advertisers.

 

Nielsen’s Ad Recall Survey: Are Millennials Actually Watching?

Ad recall among millennials is down, but they’re still consuming a lot of linear television. What’s next for TV advertisers targeting this coveted group?

 

2017 Kentucky Derby: Hats Off to Sponsors

The 2017 Kentucky Derby is slated to see a wide range of consumer brands signing on as sponsors, including longtime leading sponsor Yum! brands.

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