Posts Tagged ‘Geotargeting’

 

Marketing to Middle America? Why You Should Rethink It

Stereotypes can nix marketing to Middle America, which isn’t a place or even a demographic. Learn how to connect with universal values.

 

How Geotargeted TV Advertising Can Energize Local TV Business

We define geotargeted TV advertising and explain what it means for buyers and sellers.

 

The ATSC 3.0 Emergency Alert: A Boon for Communities and Local TV Stations

The ATSC 3.0 emergency alert will keep communities safer and will be a test bed for new business models.

 

How Third-Party Data Strengthens Ad Campaigns

Third-party data is pushing the world of TV measurement over the threshold of immense change, helping local advertisers make the most of their inventory.

 

Multiple System Operators Bridge the Gap to Local Ads

To keep up with changing consumer behaviors, marketers need to get closer to the consumer. Multiple system operators can help.

arrow_upward