Posts Tagged ‘Google’

 

The Evolving Agency, The Duopoly (Triopoly with Amazon) and the 4A’s 2020

At the 4A’s 2019 Decisions 20/20 show that I attended recently, Nick Brien, CEO of Dentsu Aegis, North America outlined the hard truths facing the agency business and the strengths of the duopoly (Google and Facebook). Despite the relatively gloomy prognostication and the agency CEO panel stating that the key problem was a failure to […]

 

Can Local TV Compete With Google and Facebook in Advertising?

How can local TV compete with Google and Facebook? Local TV has the legacy of trust and reliability that Google and Facebook are now fumbling away.

 

Google’s New TV Ad Products: Round Three

Google’s newest TV ad products aim to move the company further into the programmatic TV space—but what does this mean for the rest of the TV ad industry?

 

Google Fiber and Programmatic TV: Round Two

Google is returning to programmatic TV after an unsuccessful attempt at selling inventory from 2008 to 2012. Will it do any better this time around?

 

A Brand Blacklist Isn’t Always a Black-and-White Issue

How will brands deal with ad safety issues as TV ad buying becomes automated? Is a blacklist the right solution?

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