Posts Tagged ‘Google’

 

Google’s New TV Ad Products: Round Three

Google’s newest TV ad products aim to move the company further into the programmatic TV space—but what does this mean for the rest of the TV ad industry?

 

Google Fiber and Programmatic TV: Round Two

Google is returning to programmatic TV after an unsuccessful attempt at selling inventory from 2008 to 2012. Will it do any better this time around?

 

A Brand Blacklist Isn’t Always a Black-and-White Issue

How will brands deal with ad safety issues as TV ad buying becomes automated? Is a blacklist the right solution?

 

Why Does YouTube TV Look So Familiar?

Google recently announced its plans to release YouTube TV, the latest in a lineup of online streaming TV services. But what’s really changed?

 

Long Live TV: The Set-Top Box Heads to the Cloud

With the rise of cloud-based DVR services, the set-top box may soon be a relic of the past. But the additional data might prove a huge boon for advertisers

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