Posts Tagged ‘Hispanic market’

 

Hispanic Advertising: Changing and Valuable

Demographic changes require a new approach to Hispanic advertising. How and where can you reach them?

 

Takeaways From the Hispanic TV Summit: Insights on Hispanic Television Consumers

Programmatic TV can help advertisers reach Hispanic television consumers with both mass and niche messaging.

 

Exploring Diversity in Audience Segmentation at the 2018 Multicultural TV Summit

Here are some insights on the rapidly approaching future of audience segmentation from the 2018 Multicultural TV Summit.

 

Technology Puts a New Spin on Product Placement

Examples of product placement have been around for a while, but technology is expanding opportunities on TV and film as well as into the virtual realm.

 

Why Telenovelas Are Dreamy Advertising Buys

The high drama of telenovelas is known for drawing in viewers. But this same drama can make for some great advertising buys as well.

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