Posts Tagged ‘hulu’

 

Bundling Cable and Internet: Is the Traditional Bundle Poised for a Comeback?

Streaming may cost viewers the same as bundling cable and internet. Here’s why viewers may end up choosing the latter.

 

The Future of TV Commercial Load: Overload Is Not the Answer

Reduced TV commercial load is the future of linear and streaming television, and will improve the buying and selling marketplace.

 

“Pause Advertising” and Its Implications

Pause advertising, ads that play when a viewer pauses content, is being tested by AT&T and Hulu. What does this mean for advertisers?

 

Advertising on Streaming Services Proves the Commercial Still Reigns

Even as the TV industry changes, certain elements stay the same. Advertising on streaming services shows how ads remain relevant, regardless of platform.

 

The Value of Traditional TV in a World of Binge Watching

Think binge watching is the future? Week-to-week traditional TV still has value for viewers and for advertisers.

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