Posts Tagged ‘hulu’

 

“Pause Advertising” and Its Implications

Pause advertising, ads that play when a viewer pauses content, is being tested by AT&T and Hulu. What does this mean for advertisers?

 

Advertising on Streaming Services Proves the Commercial Still Reigns

Even as the TV industry changes, certain elements stay the same. Advertising on streaming services shows how ads remain relevant, regardless of platform.

 

The Value of Traditional TV in a World of Binge Watching

Think binge watching is the future? Week-to-week traditional TV still has value for viewers and for advertisers.

 

How Disney and Fox Are Causing an Industry Shift

The Disney and Fox acquisition deal is a seismic shift for an industry that’s already facing change from many areas—including the end of net neutrality.

 

Original Content Surges Ahead on OTT—Where’s Traditional TV?

Over-the-top (OTT) content providers like Netflix and Hulu are winning viewers over thanks to their original content. Traditional TV should pay attention.

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