Posts Tagged ‘Impressions’

 

What Does Ad Viewability Measurement Look Like in Local TV?

Local TV buyers and sellers can use ad viewability measurement to leverage better buys for advertisers and stronger revenue for sellers.

 

How Are Gross Rating Points (GRPs) Evolving in the Media Industry?

Gross rating points (GRPs) are a standard television measurement. How will they evolve along with the media industry?

 

Audience Delivery Is the Next Challenge for Programmatic TV

Less than half the intended audience may see a campaign’s digital impressions. Find out what this means for audience delivery in programmatic TV.

 

Top 7 Ad Selling Points for Premium TV

What do we really mean by premium TV? For those in the business of selling television, it has many advantages—advantages shared by broadcast.

 

$0 Woes? An Ad Buying Platform Can Clear Things Up

By streamlining the buying process through an ad buying platform, agencies can get out in front of the $0 ad spot problem—and operate more efficiently.

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