Posts Tagged ‘Impressions’

 

$0 Woes? An Ad Buying Platform Can Clear Things Up

By streamlining the buying process through an ad buying platform, agencies can get out in front of the $0 ad spot problem—and operate more efficiently.

 

How Third-Party Data Strengthens Ad Campaigns

Third-party data is pushing the world of TV measurement over the threshold of immense change, helping local advertisers make the most of their inventory.

 

Will Facial and Eye Tracking Be TV Viewership’s New Focus?

TVision Insights, an audience measurement startup, is reading viewers’ body language, facial expressions, and eye movements to gauge actual TV viewership

 

ROAS vs. ROI: Painting the Right Picture

ROAS (Return on Ad Spend) is a hotly discussed metric in media circles these days. But when should TV advertisers use it instead of ROI?

 

Why Even the Most Iconic Brands Are Leveraging Local TV

Iconic brands often steer clear of television, but this year Tiffany & Co. launched its first ever Super Bowl spot, leveraging the reach of local markets.

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