Posts Tagged ‘linear TV’

 

Co-Viewing Metrics Are Here, and Targeted Advertising Will Never Be the Same

What’s the best way for TV advertisers to connect with co-viewing audiences? We have two big pieces of advice.

 

Cross-Platform Marketing Is No Longer Just for New Brands

Now that 74 percent of households have either a smart TV or a connected TV, cross-platform marketing is a must.

 

Bundling Cable and Internet: Is the Traditional Bundle Poised for a Comeback?

Streaming may cost viewers the same as bundling cable and internet. Here’s why viewers may end up choosing the latter.

 

The Future of TV Commercial Load: Overload Is Not the Answer

Reduced TV commercial load is the future of linear and streaming television, and will improve the buying and selling marketplace.

 

A Focus on Linear Media Today and Tomorrow: MediaPost’s Forecasts for 2019 and 2024

Media experts predict the future of linear media and television at MediaPost’s Media Forecast 2019-2024 conference.

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