Posts Tagged ‘linear TV’

 

Six-Second Ads: Should Local TV Get On Board?

As traditional television and digital video converge, interest in six-second ads is growing. Here’s why, and what it could mean for local TV.

 

Viceland: The TV Network of the Future?

With its documentary-style programming and focus on the experiences of people worldwide, Viceland TV has proven it can attract a wide audience.

 

Important Trends for Television From the 2017 TV of Tomorrow Conference

While we’ve seen dramatic new trends for television over the past few years, the technological advancements projected for 2018 are almost unprecedented.

 

Television Week 2017: Linear TV Finds Its Footing in the New Media World

How can linear TV adapt to an increasingly programmatic world? Television Week 2017 yielded some interesting—and useful—insights.

 

Ad Transparency: Where Facebook Failed, Linear TV Can Lead

Facebook is attempting to improve its ad transparency, much as is already the case with traditional media. How can linear TV stay ahead of the game?

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