Posts Tagged ‘linear TV’

 

Television Week 2017: Linear TV Finds Its Footing in the New Media World

How can linear TV adapt to an increasingly programmatic world? Television Week 2017 yielded some interesting—and useful—insights.

 

Ad Transparency: Where Facebook Failed, Linear TV Can Lead

Facebook is attempting to improve its ad transparency, much as is already the case with traditional media. How can linear TV stay ahead of the game?

 

Streaming Gets Hype—but Linear Broadcast Gets Views

Streaming and cable shows may have prestige, but relatively few watch them. Linear broadcast TV continues to offer advertisers huge audiences and reach.

 

Why Emotional Storytelling Will Allow TV to Thrive

Effective advertising hinges on emotional storytelling, and it’s often more difficult for advertisers to connect over digital news feeds than through TV.

 

Upfronts 2017: Safety for the Road Ahead

The 2017 upfronts have come and gone, and a few trends were noticeable throughout many of the networks’ presentations. Here are our key takeaways.

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