Posts Tagged ‘live sports’


Are Super Bowl Ads Worth It?

The Super Bowl is often heralded as the mecca of television ad placement. But as the price tag rises, are Super Bowl ads worth it?


Finding the Value of Live Sports in 2017—and Beyond

Although live sports ratings have been in decline year over year, they could still offer excellent value for advertisers looking to reach mass audiences.


2017 Kentucky Derby: Hats Off to Sponsors

The 2017 Kentucky Derby is slated to see a wide range of consumer brands signing on as sponsors, including longtime leading sponsor Yum! brands.


Live Commercials Work—Sometimes

Live commercials have been a growing trend for advertisers and networks. Snickers’ live Super Bowl spot is one example—but did it work?


Advertising During March Madness: Finding Your Fans

Advertising during March Madness is a win for broadcasters—but advertisers must be smart to find their target fans, who may not root for the home team.