Posts Tagged ‘live sports’

 

2017 Kentucky Derby: Hats Off to Sponsors

The 2017 Kentucky Derby is slated to see a wide range of consumer brands signing on as sponsors, including longtime leading sponsor Yum! brands.

 

Live Commercials Work—Sometimes

Live commercials have been a growing trend for advertisers and networks. Snickers’ live Super Bowl spot is one example—but did it work?

 

Advertising During March Madness: Finding Your Fans

Advertising during March Madness is a win for broadcasters—but advertisers must be smart to find their target fans, who may not root for the home team.

 

Virtual Reality Distribution Gets Real

Virtual reality distribution may be the next big thing for programmatic, but the VR industry needs a big content hit to fuel adoption.

 

Live TV: Prime Opportunity for Advertisers

GE spends most of its TV budget on live programming. Find out why live TV delivers ad effectiveness and how programmatic could improve it.

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