Posts Tagged ‘live TV’

 

Event-Specific Advertising: How Brands Make the Most of Televised Events

With everyone hanging up their derby hats, it’s a good time to reflect on the importance of event-specific advertising for brands.

 

Are Super Bowl Ads Worth It?

The Super Bowl is often heralded as the mecca of television ad placement. But as the price tag rises, are Super Bowl ads worth it?

 

Live TV Stays Up Late—and Advertisers Should Too

Late-night live TV shows balk the trend of cord-cutting because viewers love the immediacy. But ads can be pricey. Learn how best to take advantage.

 

What Can the Latest Television Viewer Statistics Teach Us?

If the latest television viewer statistics are any indication, satellite providers might not fare too well this year. So what can broadcast TV learn?

 

Breaking Up With Binge Watching: What It Means for TV

Though extremely popular in recent years, binge watching may be reaching something of a plateau. What does this mean for TV?

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