Posts Tagged ‘local ads’

 

It’s a Political TV Ad Season Like No Other: Are We Ready?

In 1995, then Speaker of the House Thomas P. O’Neill (aka “Tip” O’Neill) published “All Politics is Local – and Other Rules of the Game.” And while the political establishment has certainly internalized and adopted Tip’s wisdom, we may not have fully realized the opportunity for local television political advertising. Before we dig into that, […]

 

Campaign Ads: Programmatic TV Has Presidential Aspirations

Candidates in the 2016 presidential election who can target their campaign ads on local programming or broadcast television will have an advantage.

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