Posts Tagged ‘local advertising’

 

What Is ATSC 3.0: The Latest Updates on the New Standard

What is ATSC 3.0? Though it promises to revolutionize local TV, it is taking a long time to implement. Can we afford to be patient?

 

Unlocking the Power of Syndicated TV Shows

Syndicated TV may not be glamorous, but it can be a powerful tool for media buyers—if you know what to buy.

 

With ATSC 3.0 on the Way, Interactive Ads Can Inspire Local TV Advertisers

ATSC 3.0 will enable engaging, interactive ads. Get inspired by these early examples, as local stations and advertisers prepare for NextGen TV.

 

A Look to the Past: The Evolving Relationship of TV Networks and Station Groups

Here we take a look at TV networks and station groups’ 70-year relationship and whether its still relevant in the digital age.

 

New Change Management Study from Videa Reveals Opportunity for Automation

People don’t always like change. Whether it’s a new brand of coffee in the cafeteria or a new technology for their workflow, getting people over that initial hump is not always easy, even when they know that ultimately, that change is going to be for the best. That was the high-level takeaway when I read […]

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