Posts Tagged ‘local advertising’

 

The Fate of Sweeps Week: Is It Finally Over?

Television stations and the media are still obsessed with Sweeps Week. But, with changes in Nielsen ratings, is it still necessary?

 

Dynamic Ad Insertion (Part 2): What It Means for Local TV Advertising

Dynamic Ad Insertion (DAI) is technology that works with both live linear and Video on Demand (VOD) delivery formats. This is great news for local TV.

 

To Adopt Programmatic Buying, What Steps Do Local TV Stations Need to Take?

Local TV is falling behind digital due to lack of investment. What steps should local TV stations take now to fully adopt programmatic buying?

 

Change Management in the TV Ad Industry: 2018 End-of-Year Roundup

We’ve compiled a recap of change management understanding and approaches as 2018 comes to an end.

 

Q&A With ANA’s Bob Liodice: The State of the Advertising Industry

What is the state of the advertising industry? We ask Bob Liodice, CEO of the ANA. He is steering his organization through a time of unparalleled change.

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