Posts Tagged ‘local advertising’

 

When It Comes To TV, Bigger Is Better

One of the advantages television has over other media is its reach. No other medium allows you to get your show or your advertising message in front of millions of people, all at the same time. But more than that, television feels “big.” TV shows feel like major events, like theater. There’s a gravitas to […]

 

Change Management in an Industry That Thrives on Change

In a recent LinkedIn Pulse article, I wrote about changing business DNA. Business DNA is that cluster of behavior and experience that dictates much for what corporations do, and more importantly, how successful they are at doing it. In my 4-plus decades in the cable and television industry, I have endured, managed and instigated quite of […]

 

Addressable TV Advertising for Local Broadcasting: We’re Getting Closer

For marketers and advertisers, addressable TV advertising seems more attainable than ever, but is it the right strategy for you?

 

Will the 2018 Midterm Elections Be a Local TV Bonanza?

Spending on advertising for the 2018 midterm elections is set to top 2014—but what percentage of that windfall will go to local TV?

 

Remembering the Request for Proposal (RFP): How Negotiating Is Moving From Art to Science

Automated buying/selling brings new life and value to the old RFP process for local TV ad sales. What is gained and what is lost for buyers and sellers?

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