Posts Tagged ‘local broadcast’

 

Breaking Out of Silos at The Matrix Media Ad Sales Summit

While it can often seem like the entire industry is on board with the massive shift to OTT, conferences like the Matrix Ad Sales Summit are a good reminder that we’ve still got a long way to go in terms of widespread acceptance. Many of the panelists—regardless of the topic—spoke of how much education was […]

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You Have to Fight Scale with Scale

The other day I sounded off on LinkedIn about some of my key findings from the TVB Forward conference in New York on Sept. 27. I was there as a guest of Videa, and my eyes were opened about the large-scale trends in the local broadcast television ecosystem. I am, admittedly, a fan of scale […]

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In Small TV Markets, Necessity Is the Mother of Invention

Local broadcast stations in small markets may seem like a throwback to the early days of television, but recently, they’ve found themselves on the front lines in the war for ad dollars between TV and digital. These markets are unique in that many of their ad clients are small businesses—hair salons, car dealers, insurance agents, […]

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BIMA Evolution of TV Recap with Brett Adamczyk

Videa’s VP Brett Adamczyk participated at BIMA Evolution of TV, highlighting the current challenges and future growth of data-driven television.

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Targeted Advertising: A Local Guide

Local targeted advertising efforts have been vastly improved by advancements like social media and programmatic TV.

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