Posts Tagged ‘local television’

 

Consumer Data Privacy and Protection in the Addressable TV Landscape

It’s essential for TV advertisers and station groups to understand and assume responsibility for consumer data privacy and protection.

 

Artificial Intelligence in Local TV: What Role Will It Play and What Will It Look Like?

Buyers and sellers have much in store as the role of artificial intelligence in local TV expands.

 

Will Advertisers Pay Higher Local TV Ad Costs in a Targeted World?

Why we expect advertisers will pay higher local TV ad costs for reaching their “bull’s-eye” target audience, as TV and video buying morph into T/V.

 

Lessons From Native Advertising and Branded Content: What Local TV Can Learn

Lessons from native advertising and branded content at the ARF’s NativexScience conference, and the value that TV brings to the equation.

 

How Local TV Can Build TV Viewer Loyalty With Live Events

National broadcasters and cable stations know the power of live events. Local stations can steal these five ideas to build TV viewer loyalty.

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