Posts Tagged ‘local television’

 

Local News Advertising Has Little to Fear from OTT

Recent growth in local news advertising spend indicates there’s little to fear from adjacent growth in OTT. Learn more about the value of local.

 

Put Away the Crystal Ball: 2018 Local TV Predictions Are in

Enough time has passed to review a cross-section of local TV predictions for 2018, with a bird’s-eye view and evaluation of which matter most.

 

Why Ad Relevance Outweighs Ad Time for Local TV

Fox is planning to reduce total ad time. This is selling local TV advertising short—especially considering the power of ATSC 3.0 and programmatic.

 

Cross-Platform TV Measurement, the Holy Grail of Local TV

The holy grail of cross-platform TV measurement is changing with the influence of technologies, viewing habits, and big-data platforms.

 

Programmatic Transparency: What TV Can Learn From Digital’s Efforts to Clean Up

It’s crucial that TV advertisers and station groups look to digital to see how companies are working to improve programmatic transparency.

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