Posts Tagged ‘local television’

 

How Will the FCC’s New Local TV Studios Policy Affect Local TV?

The FCC eliminated the 80-year-old “Main Studio Rule” requiring TV stations to maintain local TV studios. How will this affect the local TV landscape?

 

Local TV Ad Revenue: 6 Reasons to Smile in 2018

Prospects for local TV ad revenue are strong in 2018. Here are six reasons stations could profit in the coming year. (Spoiler: It’s not just the economy.)

 

How Beneficial Is an OTT Platform for Content Owners Like Disney?

The line between traditional media and over-the-top (OTT) platform streaming is blurring. But what’s in the OTT game for content owners like Disney?

 

TVB Forward 2017: In a Drifting Landscape, Local Plunges Ahead

The recent TVB Forward 2017 event discussed the importance of local television and its ability to adapt to an increasingly digitized ecosystem.

 

How Audience Suppression Dials Up Local TV Ad Efficiency

Audience suppression means targeting specific people or homes to not receive specific ads—but how can local TV buyers and sellers take advantage?

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