Posts Tagged ‘local tv measurement. data’

 

Adding Comscore Data Helps Make Change Go Down Easier for Videa Customers

Measuring viewing data in smaller local markets has never been easy, even for Nielsen. The ratings behemoth has often struggled to find enough panelists to create the sort of statistically valid data it built its reputation on, and so about a year ago, Nielsen made the decision to include Comcast set top box data in […]

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