Posts Tagged ‘Local TV’

 

Adding Comscore Data Helps Make Change Go Down Easier for Videa Customers

Measuring viewing data in smaller local markets has never been easy, even for Nielsen. The ratings behemoth has often struggled to find enough panelists to create the sort of statistically valid data it built its reputation on, and so about a year ago, Nielsen made the decision to include Comcast set top box data in […]

 

The TV of Tomorrow Show Looks at The Local TV Of Tomorrow

While it would seem that a show called “TV Of Tomorrow” would be thoroughly caught up in OTT-mania, one of the more insightful panels I attended was about the future of local broadcasting. Called “Local Broadcasting in The Catbird Seat” it looked at ways local broadcasters can remain relevant at a time when massive changes […]

 

Smart Broadcast Leverages Connected TVs and Local Programming

Local TV stations can use Smart Broadcast to harness digital data with must-watch local programming

 

Local Advertising Brings ROI to National Brands

ROI on local advertising is increasing, and a shift to local advertising is slated to be an investment of over $60 billion in 2016 for national brands.

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