Posts Tagged ‘local’

 

Madonna was right; we ARE living in a material world

Recently, Sara Fischer reported for AXIOS, that retailers like Walmart and Target are joining Amazon in the media space – both for subscription entertainment video services, and as an advertising platform for the products on their shelves. The traditional model of “co-op” support for retailers – manufacturers who reimburse retailers for featuring their products in […]

 

Brand Safety in Local TV Programmatic

What are the brand safety principles when buying programmatically for local TV?

 

Local Advertising: Hitting the Streets to Sell Local in a Digital World

Local advertising is the future of TV. Here’s how to help your sales team get up to speed on this changing marketplace.

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