Posts Tagged ‘Magna Global’

 

Media Buying Will Go Programmatic

Kris Magel, president of Initiative Media, sees programmatic TV media buying as the future. Here’s why smart buyers will embrace this technology.

 

7 Reasons Broadcast Media Is Going Programmatic

Magna Global predicts big growth for programmatic buying of broadcast media. Here are the seven drivers set to fuel this growth over the next several years

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