Posts Tagged ‘Market share’

 

Google Fiber and Programmatic TV: Round Two

Google is returning to programmatic TV after an unsuccessful attempt at selling inventory from 2008 to 2012. Will it do any better this time around?

 

Marketing Plan Tips: Sometimes It’s Better Not to Advertise

Smart marketing plan tips can help you make the distinction between the right time to advertise and the right time to take a pass.

 

TV Ratings and Share: Making Sense of the Two Measurements

As Nielsen scrambles to update its TV ratings system, it’s worth considering the exact difference between ratings and share.

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