Posts Tagged ‘measurement’

 

Nielsen Total Audience Measurement Rollout

Cross platform measurement is something that the media industry needs. Nielsen total audience measurement provides just that.

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Cross-Screen Measurement and the Impact on KPIs

For advertisers today, there is nothing more important when buying media than accurate cross-screen measurement. What are the best KPIs?

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Multi-Channel Marketing: Ratings Giants Tackle Measurement in a Cross-Platform World

With a growing number of choices for viewing content, total audience measurement must reach across platforms to determine multi-channel marketing success.

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