Posts Tagged ‘measurement’

Nielsen Total Audience Measurement Rollout

Cross platform measurement is something that the media industry needs. Nielsen total audience measurement provides just that.

No Comments Tags: cross platform, devices, measurement, nielsen

Cross-Screen Measurement and the Impact on KPIs

For advertisers today, there is nothing more important when buying media than accurate cross-screen measurement. What are the best KPIs?

No Comments Tags: comscore, cross platform, cross screen, KPis, measurement, metrics, mobile, nielsen, programmatic, television

Multi-Channel Marketing: Ratings Giants Tackle Measurement in a Cross-Platform World

With a growing number of choices for viewing content, total audience measurement must reach across platforms to determine multi-channel marketing success.

No Comments Tags: advertising, advertising opportunities, audience, comscore, cross platform, marketing, measurement, media outlets, metrics, multi-channel, nielsen, programmatic, rentrak, video on demand

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Posts Tagged ‘measurement’

Nielsen Total Audience Measurement Rollout

Cross-Screen Measurement and the Impact on KPIs

Multi-Channel Marketing: Ratings Giants Tackle Measurement in a Cross-Platform World

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