Posts Tagged ‘media buyer’

 

How to Keep Your Clients Happy, Part 1: The Media Buyer’s Guide

In today’s fast-paced media landscape, it’s easy to wonder how to keep your clients happy amid all the trends, changes, and new technology.

 

Media Fragmentation: Programmatic Brings TV Advertising to the Digital World of TV Everywhere

Media fragmentation is a growing reality for advertisers as viewers increasingly choose handheld devices. Programmatic TV helps bridge the digital ad gap.

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