Posts Tagged ‘media buying’

 

Google’s New TV Ad Products: Round Three

Google’s newest TV ad products aim to move the company further into the programmatic TV space—but what does this mean for the rest of the TV ad industry?

 

Television Measurement in the Purchase Funnel: TVB Study Highlights

Television measurement is still a key component of successful advertising throughout the sales funnel, from awareness through intent and purchase.

 

TV Ad Tech’s Self-Service Opportunities—and Advantages

Self-service TV ad tech is designed to appeal to the needs of media buyers and facilitate the relationships inherent in TV advertising.

 

How Will Automated TV Spend Grow?

With automated TV spend projected to grow, we take a look at what improvements could help the technology clear its remaining hurdles.

 

Managing Change for TV Ad Buyers, Part 4: Opening Communication Channels

Managing change within the buy side TV advertising organization requires open communication channels and developing communication skills.

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