Posts Tagged ‘media buying’

 

TV Advertising Jobs: How Executives, Buyers and Engineers Can Stay Marketable

New technology and programmatic buying are transforming TV advertising jobs. What skills do sales executives and engineers need now?

 

Canceled TV Shows: What Advertisers Learned from the Roseanne Cancellation

ABC yanked Roseanne from its fall schedule, raising the question of what happens when advertisers buy time in canceled TV shows.

 

Remembering the Request for Proposal (RFP): How Negotiating Is Moving From Art to Science

Automated buying/selling brings new life and value to the old RFP process for local TV ad sales. What is gained and what is lost for buyers and sellers?

 

Google’s New TV Ad Products: Round Three

Google’s newest TV ad products aim to move the company further into the programmatic TV space—but what does this mean for the rest of the TV ad industry?

 

Television Measurement in the Purchase Funnel: TVB Study Highlights

Television measurement is still a key component of successful advertising throughout the sales funnel, from awareness through intent and purchase.

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