Posts Tagged ‘media buying’

 

Change Management in the TV Ad Industry: 2018 End-of-Year Roundup

We’ve compiled a recap of change management understanding and approaches as 2018 comes to an end.

 

The Media Buyer’s Point of View on Change Management

From a media buyer’s point of view, processes in media buying could be automated to allow the buyer to focus on more strategic tasks.

 

Collaboration in the Media Industry: 5 Things to Do Today

Should change lead to collaboration in the media industry? Yes. Does it? Not always. Here are five ways media professionals can collaborate.

 

Will Advertisers Pay Higher Local TV Ad Costs in a Targeted World?

Why we expect advertisers will pay higher local TV ad costs for reaching their “bull’s-eye” target audience, as TV and video buying morph into T/V.

 

TV Advertising Jobs: How Executives, Buyers and Engineers Can Stay Marketable

New technology and programmatic buying are transforming TV advertising jobs. What skills do sales executives and engineers need now?

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