Posts Tagged ‘media buying’

 

The Media Buyer’s Point of View on Change Management

From a media buyer’s point of view, processes in media buying could be automated to allow the buyer to focus on more strategic tasks.

 

Collaboration in the Media Industry: 5 Things to Do Today

Should change lead to collaboration in the media industry? Yes. Does it? Not always. Here are five ways media professionals can collaborate.

 

Will Advertisers Pay Higher Local TV Ad Costs in a Targeted World?

Why we expect advertisers will pay higher local TV ad costs for reaching their “bull’s-eye” target audience, as TV and video buying morph into T/V.

 

TV Advertising Jobs: How Executives, Buyers and Engineers Can Stay Marketable

New technology and programmatic buying are transforming TV advertising jobs. What skills do sales executives and engineers need now?

 

Canceled TV Shows: What Advertisers Learned from the Roseanne Cancellation

ABC yanked Roseanne from its fall schedule, raising the question of what happens when advertisers buy time in canceled TV shows.

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