Posts Tagged ‘media buying’

 

Humans with (not vs.) Machines

Media planners (and their clients) win with ad tech A news piece called “Manufacturing Music” on the “Today Show” explored where artificial intelligence (AI) is taking the music industry. It featured an interview with Lucas Cantor, a Los Angeles-based composer, who used AI to complete Franz Schubert’s unfinished “Symphony No. 8” from 200 years ago. […]

 

The Future of TV Commercial Load: Overload Is Not the Answer

Reduced TV commercial load is the future of linear and streaming television, and will improve the buying and selling marketplace.

 

Television Advertising Risks and Rewards: An Upfront Guide

How do media buyers mitigate television advertising risks? By focusing on audience, not the shows themselves.

 

Change Management Checkup: How on Track Is Your Organization’s Technology Transformation?

Use this checklist to determine whether your local TV organization’s change management is on track.

 

What Do TV Advertising Revenue Stats Mean? It’s Complicated

TV advertising revenue: going up or going down? It’s complicated. If you’re a media planner or buyer, here’s what you need to understand about these stats.

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