Posts Tagged ‘media buying’

 

Change Management Checkup: How on Track Is Your Organization’s Technology Transformation?

Use this checklist to determine whether your local TV organization’s change management is on track.

 

What Do TV Advertising Revenue Stats Mean? It’s Complicated

TV advertising revenue: going up or going down? It’s complicated. If you’re a media planner or buyer, here’s what you need to understand about these stats.

 

Are Change Management Challenges Slowing Local TV Ad Industry Transformation?

Two important reports addressing technology-driven change management challenges were released in 2018. Here are the key findings.

 

Advertising on The Weather Channel and Other Weather Stations Is a Win

Americans are turning to TV for their weather information, making advertising on The Weather Channel and local news a key consideration for marketers.

 

Katz’s Court TV Channel Revival Is an Opportunity

All rise: Court TV channel is back in session. The true crime network is being revived by Katz—here’s what this means for advertisers.

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