Posts Tagged ‘media industry’

 

2016: Return of the Upfronts?

For the past two years, a soft TV market has predicted the demise of the cable network upfronts. But the upfronts are proving resilient.

 

Using Target Marketing to Reach the Real Consumers

Target marketing should be quickly replacing age and gender proxy metrics for advertisers and content companies. What needs to be done to facilitate this?

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