Posts Tagged ‘media planning’

 

Television Measurement in the Purchase Funnel: TVB Study Highlights

Television measurement is still a key component of successful advertising throughout the sales funnel, from awareness through intent and purchase.

 

Innovation Congress 2017: A Wealth of “Bad” Ideas

Social Fresh’s recent Innovation Congress 2017 offered insights into future trends. We have the most important themes for TV advertisers.

 

$0 Woes? An Ad Buying Platform Can Clear Things Up

By streamlining the buying process through an ad buying platform, agencies can get out in front of the $0 ad spot problem—and operate more efficiently.

 

Dual Income, No Kids: Cracking the LGBTQ Market

A large portion of the LGBTQ market is part of a dual income, no kids household, which makes this population highly valuable for advertisers.

 

How Third-Party Data Strengthens Ad Campaigns

Third-party data is pushing the world of TV measurement over the threshold of immense change, helping local advertisers make the most of their inventory.

arrow_upward