Posts Tagged ‘media planning’

 

Takeaways From the 2018 TV Data Summit: “The Audience Is Now in Charge”

Data is taking on greater importance in the TV industry from content creation to campaign deliveries. Panelists from the 2018 TV Data Summit offer insight.

 

Collaboration in the Media Industry: 5 Things to Do Today

Should change lead to collaboration in the media industry? Yes. Does it? Not always. Here are five ways media professionals can collaborate.

 

Advertising on Breaking News Doesn’t Have to Be So Stressful or Chaotic

Advertising on breaking news is a tricky business. Here’s how local TV stations can better manage the mad scramble.

 

Television Measurement in the Purchase Funnel: TVB Study Highlights

Television measurement is still a key component of successful advertising throughout the sales funnel, from awareness through intent and purchase.

 

Innovation Congress 2017: A Wealth of “Bad” Ideas

Social Fresh’s recent Innovation Congress 2017 offered insights into future trends. We have the most important themes for TV advertisers.

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