Posts Tagged ‘media selling’

 

Change Management in the TV Ad Industry: 2018 End-of-Year Roundup

We’ve compiled a recap of change management understanding and approaches as 2018 comes to an end.

 

Collaboration in the Media Industry: 5 Things to Do Today

Should change lead to collaboration in the media industry? Yes. Does it? Not always. Here are five ways media professionals can collaborate.

 

Will Advertisers Pay Higher Local TV Ad Costs in a Targeted World?

Why we expect advertisers will pay higher local TV ad costs for reaching their “bull’s-eye” target audience, as TV and video buying morph into T/V.

 

Remembering the Request for Proposal (RFP): How Negotiating Is Moving From Art to Science

Automated buying/selling brings new life and value to the old RFP process for local TV ad sales. What is gained and what is lost for buyers and sellers?

 

Top 7 Ad Selling Points for Premium TV

What do we really mean by premium TV? For those in the business of selling television, it has many advantages—advantages shared by broadcast.

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