Posts Tagged ‘media selling’

 

Will Advertisers Pay Higher Local TV Ad Costs in a Targeted World?

Why we expect advertisers will pay higher local TV ad costs for reaching their “bull’s-eye” target audience, as TV and video buying morph into T/V.

 

Remembering the Request for Proposal (RFP): How Negotiating Is Moving From Art to Science

Automated buying/selling brings new life and value to the old RFP process for local TV ad sales. What is gained and what is lost for buyers and sellers?

 

Top 7 Ad Selling Points for Premium TV

What do we really mean by premium TV? For those in the business of selling television, it has many advantages—advantages shared by broadcast.

 

Upfronts 2017: Safety for the Road Ahead

The 2017 upfronts have come and gone, and a few trends were noticeable throughout many of the networks’ presentations. Here are our key takeaways.

 

How Third-Party Data Strengthens Ad Campaigns

Third-party data is pushing the world of TV measurement over the threshold of immense change, helping local advertisers make the most of their inventory.

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