Posts Tagged ‘media selling’

 

Change Management Checkup: How on Track Is Your Organization’s Technology Transformation?

Use this checklist to determine whether your local TV organization’s change management is on track.

 

Are Change Management Challenges Slowing Local TV Ad Industry Transformation?

Two important reports addressing technology-driven change management challenges were released in 2018. Here are the key findings.

 

Change Management in the TV Ad Industry: 2018 End-of-Year Roundup

We’ve compiled a recap of change management understanding and approaches as 2018 comes to an end.

 

Collaboration in the Media Industry: 5 Things to Do Today

Should change lead to collaboration in the media industry? Yes. Does it? Not always. Here are five ways media professionals can collaborate.

 

Will Advertisers Pay Higher Local TV Ad Costs in a Targeted World?

Why we expect advertisers will pay higher local TV ad costs for reaching their “bull’s-eye” target audience, as TV and video buying morph into T/V.

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