Posts Tagged ‘media strategy’

 

Remembering the Request for Proposal (RFP): How Negotiating Is Moving From Art to Science

Automated buying/selling brings new life and value to the old RFP process for local TV ad sales. What is gained and what is lost for buyers and sellers?

 

Tax Reform’s Impact on Media: What Changed?

The recently passed Tax Cuts and Jobs Act of 2017 contains some clear changes to corporate taxes. How about tax reform’s impact on media in particular?

 

Finding the Value of Live Sports in 2017—and Beyond

Although live sports ratings have been in decline year over year, they could still offer excellent value for advertisers looking to reach mass audiences.

 

A Local Buy Challenge for TV Media Planners—and an Organic Solution

The local buy sometimes gets a bad rap. But as a matter of fact, it can be more time- and cost-efficient—even for large national brands. Here’s why.

 

Television Week 2017: Linear TV Finds Its Footing in the New Media World

How can linear TV adapt to an increasingly programmatic world? Television Week 2017 yielded some interesting—and useful—insights.

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