Posts Tagged ‘media strategy’

 

A Focus on Linear Media Today and Tomorrow: MediaPost’s Forecasts for 2019 and 2024

Media experts predict the future of linear media and television at MediaPost’s Media Forecast 2019-2024 conference.

 

Hispanic Advertising: Changing and Valuable

Demographic changes require a new approach to Hispanic advertising. How and where can you reach them?

 

Late-Night Show Ratings Reveal Complex Relationship With Politics

Late-night show ratings are not as simple as whether a host is political or not. Here’s why.

 

When Shows Have a Network Change, Do Viewers and Advertisers Follow?

Why do shows change networks? And, when there’s a network change, do viewers and advertisers follow the show to the new network?

 

Remembering the Request for Proposal (RFP): How Negotiating Is Moving From Art to Science

Automated buying/selling brings new life and value to the old RFP process for local TV ad sales. What is gained and what is lost for buyers and sellers?

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