Posts Tagged ‘media transparency’

 

The Media Buyer’s Point of View on Change Management

From a media buyer’s point of view, processes in media buying could be automated to allow the buyer to focus on more strategic tasks.

 

What the Advertiser Protection Bureau Could Mean for Local TV

The Advertiser Protection Bureau has taken on the responsibility of protecting brands and consumers from the emerging threats of ads in risky environments.

 

Programmatic Transparency: What TV Can Learn From Digital’s Efforts to Clean Up

It’s crucial that TV advertisers and station groups look to digital to see how companies are working to improve programmatic transparency.

 

Local TV Data Targeting: Technology, Quality, and Scalability

Buyers and sellers have lived without local TV data targeting forever—but this is changing with the arrival of ATSC 3.0. So, what is the blueprint now?

 

Global Programmatic Advertising Reaches New Heights

With impressive growth on a global scale, what does programmatic advertising mean for media markets around the world?

arrow_upward