Posts Tagged ‘media transparency’

 

Ad Transparency: Where Facebook Failed, Linear TV Can Lead

Facebook is attempting to improve its ad transparency, much as is already the case with traditional media. How can linear TV stay ahead of the game?

 

Will One TV Data Metric Emerge to Rule Them All?

As omnichannel content consumption grows, marketers are looking for TV data that’s consistent with data from the buys they place in digital.

 

TV Ad Tech’s Self-Service Opportunities—and Advantages

Self-service TV ad tech is designed to appeal to the needs of media buyers and facilitate the relationships inherent in TV advertising.

 

Open-Standard Content Recognition for a More Organized Industry

Content recognition coding silos are hindering advertisers from tracking their content efficiently. Will an open standard come along to save the day?

 

ROAS vs. ROI: Painting the Right Picture

ROAS (Return on Ad Spend) is a hotly discussed metric in media circles these days. But when should TV advertisers use it instead of ROI?

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