Posts Tagged ‘media transparency’


Local TV Data Targeting: Technology, Quality, and Scalability

Buyers and sellers have lived without local TV data targeting forever—but this is changing with the arrival of ATSC 3.0. So, what is the blueprint now?


Global Programmatic Advertising Reaches New Heights

With impressive growth on a global scale, what does programmatic advertising mean for media markets around the world?


Audience Delivery Is the Next Challenge for Programmatic TV

Less than half the intended audience may see a campaign’s digital impressions. Find out what this means for audience delivery in programmatic TV.


Ad Transparency: Where Facebook Failed, Linear TV Can Lead

Facebook is attempting to improve its ad transparency, much as is already the case with traditional media. How can linear TV stay ahead of the game?


Will One TV Data Metric Emerge to Rule Them All?

As omnichannel content consumption grows, marketers are looking for TV data that’s consistent with data from the buys they place in digital.