Posts Tagged ‘millennials’

 

Marketing to Dads: A Forgotten Demographic?

It’s 2019, and marketing to dads looks different than it did 20 years ago. But is it different enough?

 

Millennial & Gen Z Brand Loyalty: Strategy for Brands

Seeking millennial and Gen Z brand loyalty (and dollars)? Here’s how to connect with these audiences.

 

Hispanic Advertising: Changing and Valuable

Demographic changes require a new approach to Hispanic advertising. How and where can you reach them?

 

Is There Any Place for Politics in Advertising?

Backlash over recent ads may have marketers thinking it’s best to stay away from politics in advertising. Not only is that wrong—it may be impossible.

 

How Facebook Watch May Impact (and Improve) Your Media Plans

Facebook Watch is just around the corner, and its launch could have big implications for media planners and buyers. Here’s the rundown on the new service.

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