Posts Tagged ‘millennials’

 

Is There Any Place for Politics in Advertising?

Backlash over recent ads may have marketers thinking it’s best to stay away from politics in advertising. Not only is that wrong—it may be impossible.

 

How Facebook Watch May Impact (and Improve) Your Media Plans

Facebook Watch is just around the corner, and its launch could have big implications for media planners and buyers. Here’s the rundown on the new service.

 

Advertising Week 2017: Bots, Crowds, and Other Trends

A look at the trends of Advertising Week 2017, from the latest tech to the continuing deluge of data to the challenge of attribution.

 

TV Advertising Trends: TV Ads Are Becoming More Self-Aware

TV advertising trends come and go, but the goal is the same: to reach people. Increasingly, brands are attempting to do this through self-awareness.

 

Dual Income, No Kids: Cracking the LGBTQ Market

A large portion of the LGBTQ market is part of a dual income, no kids household, which makes this population highly valuable for advertisers.

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