Posts Tagged ‘mvpd’

 

Advanced TV Makes A Splash at AdWeek NY

One thing about the television industry: if there’s a more complicated way to explain something, we’ll find it. Hence terms like “MVPD” (multichannel video platform distributor) instead of “pay TV provider” or vMVPD (virtual multichannel video platform distributor) instead of “digital pay TV provider.” So, it was no surprise that the television events at Advertising […]

 

Set-Top Box Data Is Changing the Game

Set-top box data is changing the ad buying game. How is it helping, and what are its limitations?

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