Posts Tagged ‘NAB’

 

The New TV – A Marketer’s Heaven. Have Marketers Been Misled by the Digital Advertising Industry?

At this year’s NAB Show in Vegas, Bob Hoffman, the author of four Amazon #1 selling books about advertising, gave a talk lamenting the changes in the advertising business. He started the presentation by asking what the results of the digital advertising have been. He stated, “The results have been tens of billions of dollars […]

 

At NAB, The Future Is Looking Bright

One of the key themes at NAB this year was the need for broadcasters to step up to the plate and take advantage of the massive changes sweeping the industry, rather than let the changes make them irrelevant. Change isn’t just about the shift of viewers from linear viewing to VOD, or the shift from […]

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