Posts Tagged ‘NBCU’

 

Solving the TV Data Puzzle With Broadcast

TV data has at times struggled to keep up with an evolving tech industry. But not anymore, thanks to broad data sets and automated TV.

 

Programmatic Trading Desk: To Be In House Or Not to Be, That Is the Question

L’Oreal USA is the latest big marketer said to be bringing some form of a programmatic trading desk in house, but will the challenges prevent followers?

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