Posts Tagged ‘Netflix’

 

$2 Billion for Netflix Marketing Will Be Hard for Broadcast to Counter

A $2 billion Netflix marketing spend will be a challenge for broadcasters, as promotion of its content may encourage more cord cutting.

 

Is it Advertising?

If you are reading this, you are probably in the television business. Ask somebody watching “House of Cards” on Netflix on their living room TV, “Are you watching television now?” and they are most likely to say “yes.” Ask the same question to that same person sitting in Starbucks watching “House of Cards” on their mobile […]

 

Netflix Programmatic Set to Boost Automated TV Buying in 2018

The Netflix programmatic commitment is on the upswing in 2018, signaling major potential for the automated TV buying industry at large.

 

How Disney and Fox Are Causing an Industry Shift

The Disney and Fox acquisition deal is a seismic shift for an industry that’s already facing change from many areas—including the end of net neutrality.

 

How Beneficial Is an OTT Platform for Content Owners Like Disney?

The line between traditional media and over-the-top (OTT) platform streaming is blurring. But what’s in the OTT game for content owners like Disney?

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