Posts Tagged ‘Netflix’

 

Netflix Viewing Figures Tell Multiple Stories

Netflix viewing figures are a win for the company, but cable TV still has advantages over steaming platforms. Here’s why.

 

TV Production Spending: The Major Studios Win . . . for Now

Netflix’s TV production spending still lags behind the major networks.

 

Advertising on Streaming Services Proves the Commercial Still Reigns

Even as the TV industry changes, certain elements stay the same. Advertising on streaming services shows how ads remain relevant, regardless of platform.

 

The Value of Traditional TV in a World of Binge Watching

Think binge watching is the future? Week-to-week traditional TV still has value for viewers and for advertisers.

 

$2 Billion for Netflix Marketing Will Be Hard for Broadcast to Counter

A $2 billion Netflix marketing spend will be a challenge for broadcasters, as promotion of its content may encourage more cord cutting.

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