Posts Tagged ‘news’

 

National vs. Local News: The 4 Metrics That Matter

We compared local news to national TV news on four metrics: trust, reach, revenue, and value. Find out how these two approaches stack up for advertisers.

 

When Standing by Brand Values Means . . . Sean Hannity and K-Cups?

Brand values have never been more central to a consumer than they are now, and brands have been among the first to be expected to react to recent scandals.

 

TVB Forward 2017: In a Drifting Landscape, Local Plunges Ahead

The recent TVB Forward 2017 event discussed the importance of local television and its ability to adapt to an increasingly digitized ecosystem.

 

Live TV Stays Up Late—and Advertisers Should Too

Late-night live TV shows balk the trend of cord-cutting because viewers love the immediacy. But ads can be pricey. Learn how best to take advantage.

 

Brand Integrity in the Wake of Charlottesville: How to Respond?

Brand integrity is a growing concern in light of current events like the tragedy in Charlottesville, Virginia. So, how can brands effectively respond?

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