Posts Tagged ‘news’

 

Real-Time Advertising: A Perfect Match for Breaking News

Real-time advertising and breaking news are a match made in advertising heaven. Here’s why.

 

Advertising to Baby Boomers on Local TV Is as Crucial as Ever

Many marketers focus on reaching millennials, but is advertising to baby boomers a better bet?

 

Advertising on Breaking News Doesn’t Have to Be So Stressful or Chaotic

Advertising on breaking news is a tricky business. Here’s how local TV stations can better manage the mad scramble.

 

Local News Anchor Loyalty Is Key to Station Success

Every local station battles its competitors for viewership amid changing news consumption habits. Local news anchor loyalty is a key component of success.

 

Viceland: The TV Network of the Future?

With its documentary-style programming and focus on the experiences of people worldwide, Viceland TV has proven it can attract a wide audience.

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