Posts Tagged ‘news’

 

Advertising on Breaking News Doesn’t Have to Be So Stressful or Chaotic

Advertising on breaking news is a tricky business. Here’s how local TV stations can better manage the mad scramble.

 

Local News Anchor Loyalty Is Key to Station Success

Every local station battles its competitors for viewership amid changing news consumption habits. Local news anchor loyalty is a key component of success.

 

Viceland: The TV Network of the Future?

With its documentary-style programming and focus on the experiences of people worldwide, Viceland TV has proven it can attract a wide audience.

 

Live Local TV News: Twitter’s Counterpunch to Fake News

To counter the tweetstorm around the Parkland shooting, Twitter ran a concurrent local TV news feed to show what was really happening. What can we learn?

 

Local News Advertising Has Little to Fear from OTT

Recent growth in local news advertising spend indicates there’s little to fear from adjacent growth in OTT. Learn more about the value of local.

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