Posts Tagged ‘NFL’


Will NFL Ratings Continue to Lose Ground?

Will NFL ratings continue to fall in the 2017-2018 season? And whether or not they do, how can TV advertisers position themselves accordingly?


Makegoods, Automated TV, and Getting It Right the First Time Around

Data-driven automated TV buying technology makes for informed buys and better results, lowering the need for makegoods.


Broadcast TV or Cable: Who Gets a Touchdown on Viewers?

This year’s numbers show broadcast TV is still the big winner against cable TV during football season.