Posts Tagged ‘nielsen ratings’

 

Broadcast TV or Cable: Who Gets a Touchdown on Viewers?

This year’s numbers show broadcast TV is still the big winner against cable TV during football season.

 

Audience Fragmentation Sheds New Light on Audience Value despite Low Ratings

Audience fragmentation sheds new light on audience value despite low ratings. There has been an increase in the amount of TV options available to viewers.

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