Posts Tagged ‘nielsen’

 

Going Paperless: Nielsen Measurement Expands Automated Data Collection

Nielsen measurement took a leap forward, announcing it will install nearly 15,000 TV meters to replace diary measurement in 140 markets by mid-2018.

 

Nielsen’s Ad Recall Survey: Are Millennials Actually Watching?

Ad recall among millennials is down, but they’re still consuming a lot of linear television. What’s next for TV advertisers targeting this coveted group?

 

Multiple System Operators Bridge the Gap to Local Ads

To keep up with changing consumer behaviors, marketers need to get closer to the consumer. Multiple system operators can help.

 

Will Facial and Eye Tracking Be TV Viewership’s New Focus?

TVision Insights, an audience measurement startup, is reading viewers’ body language, facial expressions, and eye movements to gauge actual TV viewership

 

Designated Market Areas: The Swiss Army Knife of Media Buys

DMAs, or Designated Market Areas, can serve many purposes for advertisers looking to improve their audience targeting capabilities.

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