Posts Tagged ‘nielsen’

 

Partnership Strategy: It’s Time for TV Execs to Define Their Goals

Several recent deals illustrate the importance of a partnership strategy. It’s time for TV execs to figure this out.

 

What the Nielsen Total Audience Report Expansion Means for Local TV

The Nielsen Total Audience Report now includes stats on streaming and digital platforms. How does this help local TV advertisers?

 

Make Way for Addressable Advertising: How CBS is Bringing DAI to Linear TV

CBS has moved closer to the convergence of TV and digital, pushing addressable advertising through a new partnership with Nielsen.

 

Automated Content Recognition (ACR) Part 1: What Is It?

Automated Content Recognition (ACR) reveals whether an ad was on screen for specific viewers, which will help local TV sellers and buyers value ad buys.

 

Time-Shifted TV Ratings: Why Now Is the Time

Time-shifted TV ratings are an essential step toward better measurement as viewing goes multiplatform, particularly in local TV markets. Here’s why.

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