Posts Tagged ‘nielsen’

 

Make Way for Addressable Advertising: How CBS is Bringing DAI to Linear TV

CBS has moved closer to the convergence of TV and digital, pushing addressable advertising through a new partnership with Nielsen.

 

Automated Content Recognition (ACR) Part 1: What Is It?

Automated Content Recognition (ACR) reveals whether an ad was on screen for specific viewers, which will help local TV sellers and buyers value ad buys.

 

Time-Shifted TV Ratings: Why Now Is the Time

Time-shifted TV ratings are an essential step toward better measurement as viewing goes multiplatform, particularly in local TV markets. Here’s why.

 

How Will Measuring Netflix Influence TV Campaigns?

Nielsen is launching a new service with the goal of measuring Netflix audiences across connected devices. How could this impact TV ad campaigns?

 

Going Paperless: Nielsen Measurement Expands Automated Data Collection

Nielsen measurement took a leap forward, announcing it will install nearly 15,000 TV meters to replace diary measurement in 140 markets by mid-2018.

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