Posts Tagged ‘Olympics’

 

Local TV Ad Spend to Win Gold From the Olympics—and the Elections

BIA/Kelsey predicts the local TV ad spend will amount to $20.8 billion in revenue in 2018—aided by the elections, the Olympics, and the Super Bowl.

 

Olympics Sponsors Are Getting More (and Less) Than Bargained For

Sponsoring the games is often reserved for the advertising elite, but the visibility of the Olympics isn’t limited to official Olympics sponsors.

 

Olympics Social Media Claim: Biggest Event Ever

Olympics social media might just highlight the need for an omnichannel strategy and the benefits to advertisers that come with one.

 

Live TV: Prime Opportunity for Advertisers

GE spends most of its TV budget on live programming. Find out why live TV delivers ad effectiveness and how programmatic could improve it.

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