Posts Tagged ‘omnichannel’

 

The Future of Retail: Consumer Attitudes, Brick-and-Mortar Strategies—and TV

Retail is transitioning from online-versus-offline competition into a blended channel. Here’s our insight from the 2018 PSFK Future of Retail conference.

 

How Audio Ads Play a Role in the Marketing Remix

Think audio ads are a fixture of past generations? Think again. Programmatic audio makes a valuable addition to any omnichannel marketing campaign.

 

5 Reasons to Anchor Omnichannel Campaigns With TV

Even in 2017, TV-centric omnichannel campaigns work best for advertisers in search of the greatest overall lift. Here are five reasons why.

 

It’s Time to Move From CPP to CPM

The shift from CPP to CPM seems increasingly inevitable with each passing year. So why hasn’t the TV industry caught up?

 

Upfronts 2017: Data, Data, Data

Upfronts of the past few years have focused heavily on data, and 2017 is set to continue the trend. This is good news for automated TV buying.

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