Posts Tagged ‘omnichannel’

 

Addressable TV Advertising for Local Broadcasting: We’re Getting Closer

For marketers and advertisers, addressable TV advertising seems more attainable than ever, but is it the right strategy for you?

 

Consumer Experience Innovations: Takeaways from PSFK’s CXI 2018 Conference

As we enter into a business-as-unusual era in the industry, innovations around highly targeted, data-driven messaging will help companies stand out.

 

The Future of Retail: Consumer Attitudes, Brick-and-Mortar Strategies—and TV

Retail is transitioning from online-versus-offline competition into a blended channel. Here’s our insight from the 2018 PSFK Future of Retail conference.

 

How Audio Ads Play a Role in the Marketing Remix

Think audio ads are a fixture of past generations? Think again. Programmatic audio makes a valuable addition to any omnichannel marketing campaign.

 

5 Reasons to Anchor Omnichannel Campaigns With TV

Even in 2017, TV-centric omnichannel campaigns work best for advertisers in search of the greatest overall lift. Here are five reasons why.

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