Posts Tagged ‘ott’


The Evolution of Television Is Moving Advertising Forward

The evolution of television hasn’t slowed, and with it the advertising industry is changing, too. Today’s advertisers have more ways to spend their ad…


Advertising to Kids Gets More Complicated

Advertising to kids has changed in the digital age. Now there are more options for parents and advertisers.


What Is OTT? The Future Is Here

What is OTT? Likely the future of broadcast and cable. As the industry moves toward a multichannel world, programmatic ads may be the revenue key.


Maybe NewFronts Aren’t That Different After All

The NewFronts are important as more viewers consume OTT content.


TV Advertising in the US and UK: A Programmatic Future

As programmatic grows and changes, TV advertising is reaching a new level of complexity and customizability.