Posts Tagged ‘ott’

 

Breaking Out of Silos at The Matrix Media Ad Sales Summit

While it can often seem like the entire industry is on board with the massive shift to OTT, conferences like the Matrix Ad Sales Summit are a good reminder that we’ve still got a long way to go in terms of widespread acceptance. Many of the panelists—regardless of the topic—spoke of how much education was […]

 

The Evolution of Television Is Moving Advertising Forward

The evolution of television hasn’t slowed, and with it the advertising industry is changing, too. Today’s advertisers have more ways to spend their ad…

 

Advertising to Kids Gets More Complicated

Advertising to kids has changed in the digital age. Now there are more options for parents and advertisers.

 

What Is OTT? The Future Is Here

What is OTT? Likely the future of broadcast and cable. As the industry moves toward a multichannel world, programmatic ads may be the revenue key.

 

Maybe NewFronts Aren’t That Different After All

The NewFronts are important as more viewers consume OTT content.

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